Online storage auctions or online self-storage auctions?

Be sure to vote in the poll above.

Last week, a competitor of ours and I got into a debate over what the most appropriate term was for our industry. Ironically, he argued that "online storage auctions" was the most appropriate term, while I argued that "online self-storage auctions" was the correct term.

My reason for selecting "online self-storage auctions," is simple. Our industry doesn't cater to the storage industry, it caters to the self-storage industry. The term "storage" is too broad. There are all types of storage industries eg. data storage, organizational storage, oil & gas storage, etc. This is most likely why the self-storage industry chose the more specific term self-storage. 

Self-storage, self-storage auctions, online self-storage auctions. It's a natural progression.

Another thing to consider is that the term "storage auction" is a misnomer. The auction isn't for "storage," it's for the contents of the storage unit. Perhaps the term "online self-storage lien sales" is more appropriate. 

So what do you guys think? Does one term make more sense than another? If so, why?

When you go to a local auction, is it called a self storage auction or just a storage auction?

To me, "online storage auction" just about sums it up.  It's like calling a locker a "unit" or a "room" - those who want to be there will understand, and the noobies will get it eventualy.

Here's a blurb from my local paper....

"...NOTICE OF PUBLIC SALE
PUBLIC NOTICE IS HEREBY GIVEN THAT ON THURSDAY THE 16TH DAY OF JULY AT 2:00 PM, THE UNDERSIGNED WILL BE OFFERED AT PUBLIC SALE FOR CASH ONLY, IN BULK AND ENTIRETY. THE ENTIRE CONTENTS OF THE FOLLOWING STORAGE UNITS WILL BE SOLD FOR THE BACK RENT DUE...."