What's the point of sponsors having their own threads?

I guess their paying sponsors so give them a thread but I don't see those threads generating much discussion, really what is there to talk about?

Just seems like you gotta scroll that much further down the page to see other stuff.

Considering it actually.

Was more kinda just wonderng what's going to be discussed in a sponsor thread? I see 6 months from now there still being juts the welcome thread.

Just a place where people can ask questions about their company maybe I should move it to the bottom of the forums?

I can see that being beneficial if they can get some good questions going. I think the sponsors are more concerned about the banners.

Can a sponsor remove comments from their thread in they are within the terms of use?