Ebay new .50 Cent fee to expose your listing on their UK website.

You would think it will be in their best interest to show your merchandise to as many viewers as possible to sell it.

maybe it's not a new fee, just something I never seen before

I sell to people in the UK all the time and never chose the UK option. The UK shoppers also can and do check the US version of eBay when shopping, so the fee is a waste.

Maybe it's some kind of tax imposed to online listings by the UK! As if the VAT isn't enough.