Open an eBay store if you plan on selling a lot of stuff. The fee is like $15 a month, but when you list something at a fixed price it's only 20 cents for 30 days. For auctions they usually give you 50 free listing a month as well. What you save on the listing fees can easily offset the $15 per month fee.
When I first started selling on eBay over 8 years ago I looked into having a "store" but somehow I could just never make the leap. I couldn't see the advantage. Haven't explored it much since.
I only list about 10 to 20 items a month so that may have something to do with it. I like eBay and make fair dough there since the millions of viewers can't be beat for exposing better items, but I do (like many people) have complaints.
Recently they kicked off an item (due to a request from a manufacturer). When I emailed the manufacturer I got the usual letter stating reasons. They also asked me to let them know if I saw any other instances on eBay. Well, there were six of this item on at that time so I sent them 6 separate emails with the item # as identifier. All the other items continued to run and several of them sold in the hundreds of dollars. This just plain tics me off.
There is NO consistency either from eBay or from manufacturers who police their products. eBay even has the nerve to say "we are not targting YOU" but that seems a little hard to believe when they then let other items run to completion.
I HAVE FOUND that running a questionable item on a 1 or 3 day basis either at buy it now or auction prices sometimes works, BUT OF COURSE THIS IS DANGEROUS if you have had violations in the past (especially the recent past few months). I have written before about a fellow who had 15,000 plus feedback and was kicked off. He started another account (using I assume other credit card backing or someone elses credit card backing for billing) and quickly zoomed to 1,000 plus feedback because he sold good stuff. Recently he was taken off again and a friend said it was for just ONE WEEK; will have to watch his listings.
Unfortunately, eBay really IS the only game in town despite folks who will promote Etsy and others. None of them seem to have the real pull of eBay. This is of course ALL MY PERSONAL OPINION !