ill be honest my partner is more the numbers guy im more the web/marketing/customer service end. my business is kind of down lately though still happy with where things are. ebay has instituted some new policies which limit how many listings i can put up and amounts and thats affected my search ranking and sales.
our numbers have been all over the place in terms of margins. i was always making like 8% margins but with holds and volume id run out of cash to operate iwth pretty quickly so had to find cheaper suppliers raise prices so I'm making 20% margins, cost me some business actually quite a bit but with bigger margins cashflow didn't take as big a hit as you'd expect.
occasionally however just to keep search ranking and market share would sell at prices i was not losing money on the net but losting money when taking into consideration holds and fees just to stay on top.
ive had to limit my inventory as well as my larger listings because the holds just get to be too big. ive had to go groveling to paypal to please release my money to pay taxes and buy inventory and fortunately they've kind of broken policy and helped me out a little more than they should have probably.
sucks because im having to turn away business and even having a lesser presence on ebay due to these issues which allows competitors to come in and steal some of my marketshare though im still on top. also doesn't help my wholesaler who used to be only wholesale is now competing with me on ebay lol and how can i beat his prices when i get supplied by him.
overall though things should be on an upswing soon my holds are finally starting to be released as of a few days from now. at that point its basically only profits ebay will be keeping ill still have my funds to operate with.
basically the past 3 months has been kind of treading water just tryin to stay afloat til my cashflow was better which it is now so can go back to more competitive pricing, more offerings, more listings, etc and get back to my old numbers.