Do you think these AD companys would pay for a show that wasnt scripted like

 Storage bors! A&E
8
LEADING NATIONAL ADVERTISERS
AT&T MasterCard
Citibank Pfizer
Ford Procter & Gamble
Geico SC Johnson
General Motors Warner Brothers
GlaxoSmithKline

Here is the link thecab.tv/php/networkprofiles/08profileData/08_pdfs/A&E.pdf

An advertiser is buying numbers of viewers within various demographic groups. Doesn't really matter what the show is or how it is produced.

Frankly, that's pretty much how it's been since radio shows.

Well ya they do care what the show is cus thats how they judge which demographic are the viewers like how many slim jim and or jeff foxworthy ads come on during ufc. Cus the kinda people that watch ufc a specific type of tv viewer, and a specifi. Demographic to target. So u may see many product during the course of the show that would appeal to the many specific characteristic that constitute who watches what

BigBizz: I totally agree with your argument. I was just saying that the advertisers wouldn't give a hoot if SW was completely scripted, completely "real" or somewhere between those two. All they care about it *who* watches and how many.

Ya true. It wouldnt change who watches it much if it were