On topic, I use to research the owners but I have found that when the door goes up what you see is what you get.
Two examples of research that taught me to not put much faith in it.
Ex. #1 unit owned by a prominate attorney in a small town, six figure income, million dollar house. Door goes up, "Alabama suitcases", junk, fallaparticle board furniture, etc. 5 x 10 Unit probably worth about $40. Guess which dummy ran the bid to $250 based on "research"? As it turns out, the personal paperwork and other clues told me the contents of this unit were owned by his college age son. I lost about $125 on this one. Now I don't know why this prominent attorney let the unit in his name go into default, but it definitely was not his stuff in the unit.
Ex. #2 unit owned by a single mother (most likely an immigrant) living in public housing. I know I am NOT going to pay a lot for this unit! Door goes up 10 x 20 pretty well full, furniture looks pretty good from the door, a lot of work though, I win the unit for $200, I guess cause nobody else wanted to mess with all that furniture in the middle of summer. Turns out inside the unit was a complete bedroom set, dining room set, living room set, all nearly new Ashley Furniture. I think I made around $2300 on the furniture and all the boxes of household goods.
So the long and the short is I don't care about the persons name, assumed ethnicity, age, gender, whatever; I just take my time and do as complete an examination of the contents of the unit as I can before I start bidding.