What cleaning aids do you use to remove “magic marker” from items?

We all get items in lockers and from "picks" that are marked with black/blue magic markers, either with prices or names identifying the owner.  This detracts or can ruin a sale. 

What do you use to remove these marks (and/or store or mfg stickers)?

I had a lot of WWF figures that had magic marker here and there on them. Came off really easy with a cotton ball and nail polish remover. If it's on an item that you don't want to risk the nail polish remover maybe try those white magic eraser sponges. They are awesome for removing marks on lots of things.

Original Lysol removes magic marker and Easy-Off oven cleaner removes stickers.

Mr. Clean Magic Erasers are awesome and remove marker off of most hard things. GooBGone is a staple in my cleaning kit as well as lighter fluid for sticker removal. For any kind of ink on fabric try plain old hair spray.